Contains xylitol to help prevent plaque, zinc citrate to control tartar, and silica for whitening. Why Antiplaque Tartar Control plus Whitening Toothpaste? Tom's Antiplaque Tartar Control plus Whitening Toothpaste helps control plaque and tartar buildup and whitens teeth every time you brush, without artificial ingredients or harsh abrasives that can damage enamel. Fluoride-free formula: Some people do not want fluoride in their toothpaste. We produce our Antiplaque Tartar Control plus Whitening Toothpaste without fluoride because we respect our customers diverse needs and interests. This product does not contain saccharin, artificial sweeteners, preservatives, colors or flavors, or animal ingredients. Tom's of Maine products are tested for safety without the use of animals. Made in USA.