Get great-tasting, cleaner* water for pennies per gallon. The Brita Grand Water Filter Pitcher reduces impurities* that are often found in tap water, and reduces the taste and odor of chlorine. Better for the Environment - No bottles to throw away. Better Water**. Less Waste*** *Certified to reduce Copper and Mercury. Substances reduced may not be in all users' water.**Compared to tap water. ***No bottles to throw away